In an exclusive interview, Shakira opened up about her artistic process, her record-breaking success on the Billboard charts, and her future plans during a special event at the Faena Forum. This intimate conversation with the Colombian superstar was a highlight of Billboard Latin Music Week 2023, with Billboard Latin/Español’s chief content officer, Leila Cobo, guiding the discussion.
These are the top 10 quotes: Regarding his collaboration on “El Jefe” with Fuerza Regida, he expressed, “I thoroughly enjoyed collaborating with Keityn and Edgar Barrera. They are wonderful friends, and we had a fantastic time working together. Our goal was to create a song that reflects the reality of many individuals. I also wanted to infuse a hint of ska into the regional Mexican genre. If you listen closely, you can hear that unique sensibility in the music. It’s a fusion that could be mistaken for Balkan or British music, but it’s all within the realm of regional Mexican music.”
Regarding inspiration: “I’m feeling really inspired and motivated right now. There have definitely been times when I had to be practically dragged to the studio, but that’s just part of the process. Currently, I’m in a great place creatively and career-wise. I’m absolutely passionate about what I do.” Talking about composition: “Writing music is like a form of therapy for me. It’s always been a cathartic experience. I find that I’m most prolific when I’m going through tough times. Life throws challenges at me, but I’ve learned and grown stronger from them. I’ve surprised myself with my own resilience. Music has truly been my lifeline.” Reflecting on the support from fans: “My fans have been my rock. I’ve always felt their presence and love, like they’re right there beside me. They’ve comforted me, motivated me, and inspired me throughout my journey. I never felt alone because I’ve had such a dedicated audience by my side ever since I was a teenager. Over the years, my relationship with my fans has grown and evolved, and I consider myself an artist who creates for the people, with the people.”
Discussing the creative process, the artist emphasized the ever-changing nature of composing, noting that it is not a set formula. They shared that they often write alone, jotting down ideas and melodies wherever inspiration strikes – whether on airplanes or in the shower. The artist also highlighted the intimate nature of composing and the joy of collaborating with trusted friends who make the process more comfortable. When it comes to trusting their sons artistically, the artist revealed that their son introduced them to Bizarrap’s music, ultimately leading to a collaboration. They mentioned how they value their children’s opinions on their work, seeking their input before releasing new songs. The artist also shared how their children’s creative ideas have influenced their music videos, showcasing a collaborative family effort in their artistic endeavors. Reflecting on their move from Barcelona to Miami, the artist expressed how the change in location has been a source of motivation. They described Barcelona as a place lacking an active music industry, hindering their ability to bring their creative ideas to life. Moving to Miami has allowed them to be closer to colleagues, producers, and friends, sparking a newfound sense of inspiration and productivity in their musical pursuits. Discussing their growing self-confidence, the artist mentioned how they have shifted their focus towards what truly matters to them. They emphasized the importance of prioritizing substance over superficial concerns, while still maintaining a keen eye for detail. The artist credited their supportive team for helping them navigate their creative journey and develop a strong sense of criteria and perspective over time. Reflecting on their breakthrough in the late ’90s with English-language music, the artist shared their initial struggles with the language barrier. Despite feeling unsure about releasing music in English, they trusted the vision of their mentor, Tommy Mottola, who encouraged them to go with the song “Whenever, Wherever.” The artist recognized the impact of taking risks and following the guidance of trusted mentors in shaping their artistic career.
In today’s music scene, it’s the audience who calls the shots, and if they want Spanish music, then that’s what they’ll get. No one can dictate who people relate to or what language they prefer listening to. The power is in the hands of the people. Age, genre, background, or language – none of it matters as long as an artist can connect with their fans through music. Back when I released Laundry Service, I faced a lot of hurdles and had to work hard to convince others. But times have changed, and now singing in Spanish is the trendiest thing to do.
